Owning a clothes store can be great. It is one thing that every person would need and you will expect to have a huge sales volume at almost every month of the year. Considering the fact that you have clothes for one and all, have you ever given any thought to how the kids section would look or how you can increase the sales volume of this section? The reason why this question has come up is because many stores are unable to find a way to hit the right strategies when it comes to kids clothing.
If you check online with kids clothes Suncity and see the records of the recent past for stores with kids clothing, you will understand how the figures have dropped. Not only for retail stores, but also for online stores as well, the trend is everywhere. To ensure that such a trend does not continue and shop owners revive their expected sales volume for the kids section, here are few strategies that can work wonders:
- Get attractive mannequins – the adult section always has various kinds of mannequins with attractive clothing, but the same is missing for the kids section. This should not be the case. When customers visit a store, all they want to see are the best clothes on display. It automatically creates a positive impact and they want to see more from that collection. This is applicable for kids clothing as well. In 8 out of 10 stores that are selling clothes for kids, mannequins are not there to display the variety of clothing that are available in that store. Maybe there are unique designs and colors available, but if customers do not know or see those, they would naturally move on to a different store. So, always have mannequins for kids and have the best designs displayed on these mannequins.
- Games for parents – parents love to win something for their kids and this can be a great way to get a huge response for the clothes in the kids section. You can have a contest especially in the area where kids clothing are available. It can be in the form of parenting questions or simple games with vouchers that can be used for buying clothes for their kids. You can introduce discount coupons or various other offers that you think would attract the attention of the parents.
- Ask for reviews – there is nothing better than knowing what customers want from your store. A 2 minute review will not harm anyone, but it can prove to be a game changer for your store. If you think that the kids section needs some boosting, you can always have a review card where customers can fill their wishes about what kind of kids clothes they would like to see or the price bracket within which most of the parents are looking for clothes for their kids.
Sales volume would not go from zero to hundred within a week or month. Your constant effort to improve would decide that and the above tips will definitely help.